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Start with a relevant case study

After a visitor explores /solutions/operations, show an operations customer story on their next page. Keep the quote, customer logo, result, and CTA in one block. Use a page-triggered persona and a component target. Keep a general customer story as the original.

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Other useful experiences

  • Show integration examples after technical page visits.
  • Put implementation proof before general product details.
  • Offer a relevant guide before asking for a demo.
Use approved claims and real customer evidence. Company-level enrichment can inform the choice; it does not identify a person or their role.

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Measure

Prefer a completed demo request or signup over a CTA click. Compare it with the holdout. Lead quality and pipeline outcomes need CRM attribution. See connected data for adding first-party account context.