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Start with product discovery

Show a guide or comparison that matches the categories a shopper explored. A coffee store might show an espresso buying guide after visits to espresso products. Use a page-triggered persona and a component. Keep the original introduction for visitors with little context.

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Content and deals

  • Pair product images with relevant benefits or buying advice.
  • Show an approved bundle, shipping offer, or promotion.
  • Reorder existing product cards when the inventory is stable.
Keep offer copy, image, terms, and CTA together. Your store applies the actual discount and checks eligibility, price, and stock.

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Measure

Choose add-to-cart or confirmed purchase as the primary goal. Use guide clicks to understand behavior, and compare outcomes against the holdout. For product matching, add a quiz. Purchase history and replenishment campaigns need a trusted order integration; a browser tracking event alone does not supply one.